Privacy Policy

Last updated: Ocotber 1, 2025

Launchist, operated by Launchist LLC, located at 1603 Capitol Avenue Suite 413J PMB 1624, Cheyenne, WY 82001 ("we," "us," or "our"), are committed to protecting your privacy.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit launchist.com, purchase our digital products (such as eBooks, Notion tools/templates, or playbooks), or interact with our services.

By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not access or use the Site.

For purchases, you will be redirected to Gumroad, our third-party payment processor. Their privacy policy (available at gumroad.com/privacy) applies to transaction and payment data. We do not directly process or store payment information.

Scope

This Privacy Policy applies to users worldwide. It includes additional disclosures for residents of certain jurisdictions, including the European Union/EEA (GDPR), California (CCPA/CPRA), Virginia (VCDPA), and other U.S. states with comprehensive privacy laws (such as Colorado, Connecticut, and Utah).

As privacy laws continue to expand, this Policy will be updated to reflect new requirements.

GDPR Notice at Collection (EU/EEA Residents)

For EU/EEA residents, we act as the data controller. We collect and process the following categories of personal data:

  • Identifiers: Name, email address, IP address.
  • Commercial Information: Records of products purchased.
  • Internet or Network Activity: Browsing history, search history, Site interactions.
  • Geolocation Data: Inferred from IP address (not precise).

We process this data based on:

  • Contract Performance: Delivering purchased products and services.
  • Consent: Marketing emails and non-essential cookies.
  • Legitimate Interests: Analytics, security, Site improvements.
  • Legal Obligation: Tax and regulatory compliance.

Data transfers outside the EEA are safeguarded by Standard Contractual Clauses (SCCs).

CCPA Notice at Collection (California Residents)

For California residents, this serves as our “Notice at Collection.” We collect:

  • Identifiers: Name, email address, IP address.
  • Commercial Information: Records of products purchased.
  • Internet or Network Activity: Browsing history, search history, Site interactions.
  • Geolocation Data: Inferred from IP address (not precise).

We use this data for purposes described in How We Use Your Information.

We do not sell your personal information or share it for cross-context behavioral advertising.

California residents have rights to know, access, correct, delete, and opt-out of the sale/sharing of their information (though we do not sell/share).

VCDPA Notice at Collection (Virginia Residents)

For Virginia residents, this serves as our “Notice at Collection.” We collect the same categories of personal data as above.

We do not sell personal data or engage in targeted advertising under the VCDPA.

Virginia residents have rights to access, correct, delete, port, and opt-out of sales/targeted advertising (though we do not engage in these practices).

Other U.S. State Privacy Laws

We also comply with privacy laws in Colorado, Connecticut, and Utah. Residents of these states have similar rights as described in Your Privacy Rights below.

Information We Collect

We collect personal information you provide directly, automatically, or via third parties:

  • Directly from You: When you sign up for our newsletter, contact us, or provide details during purchases.
  • Automatically: Via cookies, analytics tools (e.g., Google Analytics), and similar technologies.
  • From Third Parties: Limited purchase data from Gumroad and analytics/advertising providers.

We do not collect sensitive personal information such as payment card details (handled by Gumroad), health data, or precise location.

How We Use Your Information

We use personal information to:

  • Provide and maintain our Site and services.
  • Process purchases and deliver products.
  • Communicate with you (e.g., order confirmations, updates, marketing with consent).
  • Improve the Site and personalize content.
  • Prevent fraud, enforce terms, and comply with legal obligations.
  • Run analytics and marketing campaigns (with consent where required).

Sharing Your Information

We only share your information with:

  • Service Providers: e.g., Gumroad (payments), MailerLite (emails), Google Analytics.
  • Legal/Compliance: When required by law or to protect our rights.
  • Business Transfers: In mergers, acquisitions, or asset sales.
  • With Your Consent: For any other purpose you approve.

We do not sell or share your data for cross-context behavioral advertising.

Data Security

We use administrative, technical, and physical safeguards (including SSL encryption and access controls) to protect personal data. However, no method is 100% secure.

If a data breach occurs, we will notify affected individuals as required by law (e.g., within 72 hours under GDPR).

Data Retention

We retain personal data only as long as necessary:

  • Purchase records: Up to 7 years (tax/legal compliance).
  • Marketing data: Until you unsubscribe or withdraw consent.
  • Analytics data: Retained up to 26 months (then anonymized).

After retention periods, data is securely deleted or anonymized.

Your Privacy Rights

Depending on your location, you may have the right to:

  • Access/Know: The data we collect about you.
  • Correct/Rectify: Inaccurate or incomplete data.
  • Delete/Erase: Your personal data (subject to legal exceptions).
  • Restrict/Limit: Processing in certain cases.
  • Portability: Receive your data in a machine-readable format.
  • Object/Opt-Out: Of processing, sales, or targeted advertising (where applicable).
  • Withdraw Consent: For consent-based processing (e.g., marketing).
  • Non-Discrimination: You will not be denied services for exercising rights.

To exercise these rights, email hello@launchist.com. We may verify your identity.

  • EU residents may also contact their Data Protection Authority.
  • California residents may contact the California Privacy Protection Agency (CPPA).
  • Virginia residents may contact the Virginia Attorney General’s Office.

We honor Global Privacy Control (GPC) and other universal opt-out mechanisms.


Cookies and Tracking

We use cookies and similar technologies for:

  • Essential functions (e.g., remembering preferences).
  • Analytics (via Google Analytics, anonymized where possible).
  • Marketing (with consent where required).

You can manage preferences via our cookie banner or browser settings. See our Cookie Policy for more details.

Children’s Privacy

Our Site is not intended for children under 13 (U.S.) or 16 (EU). We do not knowingly collect personal data from children. If discovered, we will delete it.

International Data Transfers

Data is stored in the United States. For EU/EEA transfers, we rely on Standard Contractual Clauses (SCCs) or other safeguards.

Third-Party Links

Our Site may link to third-party websites (e.g., Gumroad). We are not responsible for their privacy practices. Please review their policies before providing data.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted here with the revised date. For material changes, we may also notify you via email or Site notice.

Contact Us

For questions, rights requests, or concerns:

  • Mail: 1603 Capitol Avenue Suite 413J PMB 1624, Cheyenne, WY 82001

For EU/EEA: Our Data Protection Officer can be reached at privacy@launchist.com.
For California & Virginia: Use the designated methods above to exercise your rights.